There are a handful of steps that a vending operator needs to take in order to be maximally profitable in the healthy vending machine business, but there is one that people just don’t know about, and what makes it extra appealing is its win-win factor. Before we go straight into the big secret, I feel it’s important to review the other main components of a successful healthy vending machine business, just in case you don’t know how to set yourself up for success in the healthy vending machine business.
You’ll want to choose a successful franchise that is willing to train you. They must help you choose the best products for your machine and their business model must make sure they are continually invested in your success. Choosing the best healthy vending machine franchise is a powerful step towards success.
You’ll want to choose your location wisely, and a great franchise will help you identify a great location. They may even help you secure the acquisition and do the location scouting for you. The reason location is key, is that you’ll have your machine in a place where people want healthy snacks (such as gyms, hospitals and schools). You’ll also want a location that agrees to only have healthy vending machines and that way your machine is next to a traditional junk food candy machine, which could tempt a customer to buy their high fat, high sugar Twinkies.
You’ll want to be sure your vending machine offers remote monitoring, so you know what’s happening without leaving your home or office. Real time remote monitoring enables you to have a full stock of fresh products since you can view your inventory and see if there are any maintenance issues. It also helps reduce lost sales from items that are out of stock. A high quality franchise will only carry high quality machines, so again if you choose your franchise wisely you don’t have to worry about these things.
Choose the most popular healthy snacks and beverages not just the ones you love. Sometimes new vending machine operators like to put their favorite snacks in their machines, but the most popular snacks will sell better. If you partner with a great franchise, they’ll help you choose your product mix so you don’t have to go through the trial and error phase that so many first time vending operators go through. This means that they should be customizing individual product mixes for each individual machine.
Now that you’ve got the key components for a successful healthy vending business, let’s look at the big secret.
For decades vending owners have been looking for a way to generate additional review outside of just selling their food and beverage products and they’ve been looking for a solution that doesn’t require any additional work or labor.
And now that solution is finally exists. Most vending machine operators don’t know that this exists and they are losing out on this secondary income stream.
Yes, the big secret to making money with your healthy vending machine business is digital advertising and only the best healthy vending machine franchises offer high quality vending machines with high definition LCD screens customized for video advertisements.
Here’s how it works
If you use the advertising properly it serves as a form of nutrition information and education for your customer and a more educated customer is a more loyal customer, and that translates to higher sales.
It gets even better when you see how you don’t have to put in any additional work on your own, one healthy vending company has their sales staff contact brands directly and arrange the advertising contracts. You don’t have to sell the advertising yourself, which is brilliant since the last thing you probably want to research right now is how to learn advertising sales.
Yes, the franchise itself handles selling the advertising to the best brands, arranges the rates and contracts and then they create the highly targeted ads for your customers. You don’t sell the advertising, you don’t have to deal with contracts, and you don’t have to create the ads. All you do is receive the passive ad revenue.
Why is it so simple?
The best healthy vending company is going to be invested in your success, and the more you succeed the more they succeed. Since they are already the experts in the industry if they do all the work they know it’s done right and then everyone will receive the maximum benefit. If they leave it up to a new vending operator whose a rookie in the industry that vending machine owner could fail and not buy more machines, and not refer other entrepreneurs and that rookie could end up writing bad reviews so you see how bad that would be for everyone involved?
It just makes sense to have the franchise setup for success from the beginning.
Having your healthy vending machine provide educational advertising is pure passive income, but, more than that it’s a win-win-win situation. It’s win-win-win because your customer is educated about making healthier choices, you earn a portion of the advertising revenue and the location earns a potion, which is enticing for a location to say “yes” to having your machine inside their prime location.
If you’re considering entering the healthy vending machine business, do it right from the beginning. Learn from the experts who have paved the way for both of you to succeed.